We are more likely to engage or make a purchase from someone who has worked with particular brands or businesses. This will encourage word-of-mouth, and when people notice your profile and contact you, pay attention to how often they bring up your ongoing project during the chat. What project are you currently working on? Use your cover photo to display your work. So it comes as no surprise that they use their header space to advertise both their current project and the services they provide. I’ve seen authors working diligently to promote the books they are working on with their audience. Here are 9 strategies to help your cover photo sell itself: 9 strategies to help your cover photo sell itself You need to maximise the space on LinkedIn to draw in additional opportunities. Recruiters, potential clients, clients, and perhaps even your future boss will be looking up your LinkedIn page today, so: stand out from the rest, show off your abilities and drive the intended action.ĭon’t let a fantastic branding and marketing opportunity pass you by! Your LinkedIn profile picture resembles that bare billboard. I’ve observed that a lot of people haven’t altered their default blue background photo while I peruse LinkedIn profiles throughout the day. You may have already noticed that some of your connections (those who pay for a premium LinkedIn account) have been given access to a nicer-looking LinkedIn profile that is larger than usual and comes with a backdrop image.
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